Clay
B2B outbound platform that combines data enrichment, AI research and workflow automation
Introduction
Clay brings 100+ data sources and AI research agents into one workspace for B2B sales and growth teams. You can enrich leads, build target lists, score accounts and automate outreach through connections to CRMs and email tools. It lists SOC 2 Type II, GDPR and CCPA support.
- Added on
- Nov 2, 2026
- Website
- www.clay.com
- Pricing model
- Freemium
- Company
- Clay
Product information
What is Clay?
Clay is a platform for running personalized B2B outbound campaigns at scale by combining data providers, AI agents and automation.
How to use Clay?
Build workflows that pull in data sources, enrich leads, score accounts, and send results to your CRM, email sequencer and other go-to-market tools.
Core features of Clay
- Multi-provider data enrichment
- AI formula generator
- AI research agent
- Personalized copywriting
- CRM enrichment and cleanup
- Account and lead scoring
Use cases of Clay
- 1RevOps teams enriching and cleaning CRM data
- 2Sales teams automating prospecting and research
- 3Growth marketers running targeted multichannel campaigns
- 4Startups launching campaigns without extra headcount
Frequently asked questions about Clay
What is Clay used for?+
Enriching a CRM, sourcing target lead lists, scoring accounts, tracking intent data, and automating inbound and outbound work.
Is Clay secure?+
Clay states it has SOC 2 Type II compliance and support for GDPR and CCPA.
Which category is Clay in?+
Clay is listed under AI Agents.